Increase Your Event-Shooting Profits

Dodge

Hello again! Today I would like to talk about a new approach to events photography and how to stand out from nowadays’ competition. We all know how fast technology advances and how hard it is to keep up with it. Our cameras and lenses have improved over the years and we have enough megapixels in our sensors to take care of almost every job and this is particularly true when dealing with events shooting where capturing the moment is more important that being able to produce a huge poster for a shopping center campaign.

HiTi P510Si Wireless
Photo Printer

So here we are, in the middle of a soccer game for first graders, equipped with our cameras, lenses, flash, batteries and the rest of the rig. The whole event will probably last two hours and we have to capture as many good shots as possible and, most important of all: engage the proud parents to purchase the photos before they head back home!

Of course there are many ways to operate under these circumstances. One way would be to shoot in location, print back at the office and then take the proofs to the school some other day for the parents to choose the ones they like. This obviously involves a lot of time and effort before the customer eventually commits to purchasing your work. We can also shoot then download the images to a Laptop connected to the photo printer and have the photos printed during the event. Not bad, but there’s still a better, faster way of doing it: using a wireless photo transmitter and a wireless printer.

Today more and more professional photographers benefit from the use of HiTi P510Si wireless enabled printer together with HiTi’s WFT510 transmitter. This combination really speeds up the process in a way that we could only dream a couple of years ago. You can be shooting in the middle of the game and simply by pressing a button, your selected images get transferred almost instantly over to the printer. The P510Si outputs a 6x4 print every 12 seconds and employs rolls of up to 330 pictures for uninterrupted, jams-free production. Besides the 6x4 rolls, the P510Si also accepts 5x7 and 6x9 in convenient Paper and Ribbon packages.

TAP Fantasy Folder 5x7

An assistant can then place the prints in TAP’s Event Folders making the presentation much more professional as you increase the value added to your work and, at the same time, offer an almost irresistible product to the parents. A very nice option is the TAP Fantasy 7x5 Event Folder with room for two images or the classic TAP Marathon Ebony. Your customers will be able to buy the prints while being still under the emotion of the moment, not several days later. That alone can make a huge difference in sales.

Just think of all the new possibilities you could be exploiting with a HiTi P510Si and the WFT510 transmitter. Range is incredible too: over 300ft (100mts) which means freedom for you and your camera.
For your next event, may it be a school game or a wedding, consider going wireless. The results will speak for themselves.

Thank you very much for reading.

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Review of the Shinko Professional Printers

Adriana Martinez

Today, I asked one of my clients their opinion on the printer they own, and if they would want to share their experiences. I can tell you that I think the Shinko S2145 is an excellent piece of hardware, but consumer reviews are one of the most important things I look for when purchasing items.

"It is very fast, and easy to reload the paper and film. Colors are very vivid, the clarity is excellent. It makes it very easy when producing a large volume of photos."

"I would like some software that allows photo sets to be printed. In the near future, I'd like to purchase the printer that would allow larger prints/sets to be printed. This would allow a broader clientele."

Shinko CHCS1245

"If I had to say anything for improvement, it would be that a catcher for the photos should be included with the purchase of the photo printer."

A couple months ago, I received an Email from a customer who was looking for a dye-sublimation printer that could print fast, had high resolution, wireless options, and would be able to print matte and glossy without having to change the media. Fortunately, this Shinko covered all of my client's needs and more; and it's very rewarding be able to recommend a printer that will suit these demands.

Why Shinko? Very simple, the S2145 balances high-speed, high quality, and low cost. A professional caliber 6"x9"photo is produced in as little as 15 seconds, with as many as 310 prints per roll, making it 2-3 times faster than most comparable cut-sheet printers. The roll media allows 700 4"x6" prints, which is over 20 times the capacity of most cut sheet printers. Ideal for use in kiosks and high productivity locations, multiple printers can also be networked for even higher productivity; and at full capacity it can operate unattended for over two hours without needing to be serviced - it can be used virtually anywhere!

Shinko S2145

But I don't want to talk to you about the technicalities or the specs of these printers, but to advise and guide you to the right printer for your business needs.

I was at the fair the other day with my family, and we watched a sea lion show. The show was great, and at the end they offered us to take a family picture with these beautiful creatures. We went ahead and took the photos, and when they showed us the pictures - everything was yellow and shoddy. Honestly, I took the picture home with me because they were free, but I wouldn't have paid for those images, they were terrible! Now that I'm working with digital printers and learning more about each of them, I can recognize the quality of a printer. Time and Presentation are keys to sell, but without Quality, you may not get the desired results.

I'd like to thank Mr. Cecil Daniel for the interview, and for all these reasons and more, I'm very pleased to have brought you Shinko again in my newsletter. Thank you so much for your valuable time, and I hope I was able to clear some doubts about these amazing machines. If you have any other questions or concerns, please feel free to contact me.

This has been Adriana from Image Pro, thanks for reading!

HiTi 510Si Wireless Printing Solution

Frederic Friedmann

We recently tested the HiTi 510Si photo printer – a new device that allows instant wireless printing from your camera in conjunction with the HiTi WFT510 transmitter.

We were happily surprised by how easy it was to set up and how fast and unproblematic we were able to take the pictures, select the photo we wanted, and send to print while continuing to shoot.

 HiTi’s Direct Wireless Printing solution allows users to transmit images from a PictBridge compatible digital camera to a photo printer wirelessly. This leaves the photographer free to move around while taking photos and sending selected photos to print, while the printer is working independently and not taking up the photographer’s valuable time. This solution includes the HiTi WFT510 Transmitter and the HiTi P510Si, a standalone roll-type photo printer with wireless functionality.

Hiti 510 Si Wireless Photo Printer

HiTi’s WFT510 is now the only wireless photo transmitter designed to work with PictBridge compatible digital cameras on the market, and it has proven itself by winning the DIMA 2009 Innovative Digital Product Award.
We’ve heard great things from many of our event photographers who purchased the combo HiTi510Si printer and WFT 510 transmitter to print on the fly their photos at events across the country. We have been discouraged by complicated systems in the past, like the Wi-Pics device, and we did not expect for this system to work so well, so easily, and best of all at such a bargain price (the Printer + the transmitter will cost you about $1500 right now at our imagepro.biz shop).

The possibility to create digital frames and logos and import it directly to the printer was a big hit with our customers, as well as the fact that it comes with a card reader and a mini 3.6” LCD touch screen to print directly from the printer itself, avoiding the need to drag a laptop along to the event. Best of all, the printer weighs in at only 30lbs, giving it excellent portability to go with it’s technology.

HiTi WFT510
Transmitter

The printer has different media sizes available to suit a wide range of needs - 4x6, 5x7, 6x8, or 6x9 images.
The printer also comes with 4 software bundles for FREE:

• eFrame Converter – Easily convert the digital frames or logos you’ve created as TIFF files into files the HiTi can read and use as it’s photo templates.

• EventDesiree Deluxe - For users who want to print a large quantity of photos under limited time constraints.

• ID creator - Multiple ID formats and templates in a few simple steps.

• IDQuickDesiree – Lets you print Passport or ID photos with ease.

By installing the WFT PC Kit bundled with the WFT510, users can also transmit image data directly to a computer, which further enhances the flexibility of the kit. The HiTi WFT510 comes at an affordable price, allowing consumers to enjoy wireless transmission function on their digital cameras just like the high-end DSLR camera users.
We believe that the HiTi P510Si, with it’s integrated wireless technology and direct wireless printing capability, light weight, and ample media range, provides the most convenient and cost efficient printing method for event photographers.

This has been Frederic from Image Pro, thanks for reading!

New Canon Large Format Printers

Dodge

Hi guys, my name is Dodge, and I’ll be your inside source on the newest tech on the ImagePro showroom floor! In March, we announced the arrival of three new Canon printers, the 44-inch iPF8300 and 24-inch imagePROGRAF iPF6350 and iPF6300 large format printers.

We just got our hands on the iPF6350 (still sitting out in our showroom for demonstration if you’d like to pass by), and these new additions to the Graphic Arts line are designed for precise, high quality print performance and increased productivity.

Canon iPF 6350

Each model features Canon’s new 12-Color LUCIA EX pigment ink system and advanced printing technologies - specifically developed to produce prints with an enhanced color range and improved durability.  These new imagePROGRAF models represent a good solution for the graphic, fine art, photography and proofing markets.
The major improvement in these 3 new printers is related to a major improvement in the color gamut over the previous generation.
To enhance its available color spectrum, the new imagePROGRAF models feature an all-new 12-Color LUCIA EX pigment ink set increasing the achievable color gamut by approximately 20 percent from the previous imagePROGRAF iPFx100 series and enabling over 90 percent coverage of PANTONE ® colors to produce rich expression. Additionally, to better meet the needs of the professional print market, the new models feature a reinforced mechanical structure to enable precise ink placement for improved text and line accuracy, making these new devices a powerful proofing solution.
The LUCIA EX inks have achieved enhanced black reproduction by improving the black tone and black density, which allows for the reproduction of the finest details in the shadow areas of photographs.  Also, a polymer has been added to strengthen the bond in the ink layer, making the output much less susceptible to external scratches.  With a built-in calibration feature, the printers are equipped with the ability to easily reset back to the original optimal factory settings; creating a stable, predictable printing platform on which superior results can be consistently achieved.   Improvements to the ink, hardware and software make these printers an optimal choice for those in the Photography, Graphics, and Fine Art and Proofing environments.

Canon iPF 8300

To fully capitalize on the dynamic color range of the new LUCIA EX ink set, each new imagePROGRAF model employs two advanced one-inch print heads, each featuring 2,560 nozzles per color and outputting a super fine four picoliter droplet at a full 2400x1200 dots-per-inch resolution to reproduce details with extraordinary accuracy and clarity. Paired with enhanced plug-ins and new, High Precision Printing Modes, these new imagePROGRAF models provide an extremely high level of photographic and proofing quality prints.
Another major feature of this printer is that in order to support high-volume printing and streamline workflows the Canon iPF6350 come equipped with an 80 GB high-capacity hard disk drive (HDD) that allows for faster spooling of large files as well as the ability to reprint jobs directly from the printer. To ensure the highest level of productivity and reduce overall print time, all new models are also equipped with a standard gigabit Ethernet network interface and an automatic dual-blade cutter.
These new printers provide users with a wide array of media options ranging from glossy to fine art to canvas. The variety of media available for the new iPF8300 and iPF6350/6300 provides the versatility and flexibility to complete any number of industry applications. For a list of media types please visit: Canon Media  Additional marketing, pricing and promotion information is located at Canon Promotions.

We liked what we’ve seen so far produced by our iPF6350, and the new imagePROGRAF printers show a clear improvement over the last generation, making these 3 machines very strong contenders even for the most exigent professional.

This has been Dodge from ImagePro, and thanks for your time!

Hahnemühle Professional Media

Lahcen

I am happy today to discuss the Hahnemühle line, since we are now an Official distributor! The Hahnemühle product line is made up of the highest quality digital papers, as well as eco-friendly media, and even a do-it-yourself canvas wrap system.

I’ve had clients asking me for their line for months now, and if you weren’t one of them before, you’ll surely be one now! First and foremost – Hahnemühle is Fine Art, High-Quality digital media.

In being a higher-end media, the quality of their media is consistently awarded for excellent color range, rendering, and gradation. Their Digital FineArt Collection is divided into three product lines: Glossy FineArt, Matte FineArt, and Canvas FineArt; each delivering their superior quality on a variety of textures and gsm’s.

FineArt Pearl

After our first test prints using Hahnemühle’s media on our Epson Stylus Pro 9900 and Canon iPF6350 in the showroom, I was astonished by the side-by-side comparisons with the same print by other paper manufacturers coming off the same printer! The differences were stark; the colors on the Hahnemühle media looked more vibrant and distinct, and looked like they were printed by a completely different machine. If you are currently in the business of high-quality printing, whether for art or photography reproduction, you need media such as Hahnemühle’s FineArt Pearl; with an ISO brightness of 105%, 320 gsm, and triple coated to provide flawless reproductions. Hahnemühle also provides its own ICC profiles, free of charge, for a myriad of printer/media combinations to increase color accuracy and repeatability.

Bamboo 290

Another interesting aspect of Hahnemühle is their Green Rooster movement; an environmental initiative to reduce carbon footprint of professional digital printers by creating eco-friendly, but still high-quality, media. A portion of revenue collected by Hahnemühle on products with the Green Rooster label is donated to selected environmental protection projects, and even though the media is made up of highly renewable materials, it still ranks better in color reproduction and quality than many others.

My favorite from the lineup is Bamboo - particularly suitable for warm-toned color and monochrome prints, and it is the world’s first digital fine art inkjet paper made from bamboo fibers!

At the last WPPI show in Vegas, I attended Hahnemühle’s showing and was impressed by their new Gallerie Wrap system. It allows artists and non-artists alike to create professional quality gallery wraps in mere minutes. It is a complete system of easy-to-use fastening components and stretching frames to accommodate most popular imaging formats.

You make the canvas print on your Hahnemühle media and printer, then take the print and stretch, fasten, and secure it to the frame in less than 5 minutes! See how easy it is in this video:

Feel free to contact me or come visit our showroom and look at some of the prints we have made using this media; I know once you see it in person, you’ll be sold!

Answering your questions about the Epson Stylus Pro 7900/9900

Frederic

Hello again! Many of you are asking about the wide format Epson Stylus Pro 7900/9900 series of professional printers and this week I'm answering some of your questions. Both printers share the same technical specifications the only difference being the maximum widths they can handle: 24" and 44" respectively. Epson introduced a range of innovations on this series that make the printers top of the line.



The image quality together with the wide range of media makes them highly versatile. From fine art and photography to signage and color proofing, you can benefit with the new technologies put into the 7900/9900 printers. They are simply amazing. Take the 11-color inks for instance. With the introduction of UltraChrome® HDR ink you have one of the widest color gamut ever at your disposition. There are three different ink container sizes to choose from depending on your printing requirements. The UltraChrome® HDR T642 have 150ml of ink per color, while the UltraChrome® HDR T596 have 350ml and the UltraChrome® HDR T636 offer 700ml, ideal for intensive overnight printing.

Epson Stylus Pro 7900

There's also the right media for your application, no compromises here. The Fine Art papers and canvas bring you the possibilities of choosing between Gloss, Matte, Velvet, Satin, Textured and more. Same for Photographic and Coated papers and media. The signage industry can obtain great results with the transparent backlight, clear film or adhesive synthetic paper. And when it comes to color proofing, Epson offers you more than 40 different types of media like, Standard Proofing Paper, CrystalClear Film and Publication.





Even if you need to print black and white images you can select from Normal, Cool and Warm tones to suit your project as it simultaneously uses Black, Light Black, and Light Light Black inks which significantly improves the gray balance while eliminating color casts. The results of this new smooth contrast range are just impressive. Together with the new inks comes a new print head, the MicroPiezo TFP™ with its automatic nozzle checking and cleaning making clogged nozzles part of the past. No more wasting ink and media before realizing that the printer is not performing at its peak.



I deal with professional photographers daily and they share their experiences about working with these printers with me. They love the idea of being able to print their work themselves and get astonishing results print after print. Rich, accurate color, high quality output and the variety of certified media available both in cut sheets and rolls are some of the reasons of their higher productivity and shorter turnaround times.

Epson Stylus Pro 9900

And if you are in the commercial proofing business I have good news for you too. Developed in partnership with X-Rite, Epson has incorporated an optional, high performance, in-line spectrophotometer. When driven by the latest front-end RIPs, Epson SpectroProofer™ can automate any color management process in your commercial proofing workflow. This invaluable tool can be installed in minutes to increase the color accuracy of the printer. But that’s not the only advantage for your proofing needs, just consider the fact that Epson achieves 98% PANTONE color coverage, quite possibly the best proofing system available today!



This is just a brief description of all the resources of these two printers. If you are a professional photographer wishing to have an in-house printing solution or if you are in the photo printing and/or color proofing business you’ll love the Epson 7900/9900 series. And your customers too…




This is all for today folks, thank you very much for reading.

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PhotoFusion Store

Dodge Hello again! This week’s newsletter does not cover all the technological details of a new professional printer or other piece of equipment. Today, I would like to talk about an online service that will help you create fantastic photo products easily and at a very competitive price: PhotoFusionStore.com.  As you already know, digital photography is more than pointing and clicking and this is true for both the casual amateur and the professional photographer. With PhotoFusion you now have the opportunity of creating amazing Memory Books, Journals, Photo Prints, Calendars and more. It is my favorite tool for printing weddings and other events. Leather Book Kathy and George got married last spring and they hired me as a photographer for their wedding. They decided to have the pictures bound on a leather book and also wanted to have some Memory Books to give to their parents and friends plus a bunch of photo prints in a variety of sizes: 4x6, 8x10 and even 20x30. I knew right from the beginning that PhotoFusionStore was going to be the right solution for my project once again. To begin with, registering to the website is as simple as choosing your user name and password, that’s it- within two minutes you’ll be navigating and viewing the different options available. Let me describe the normal workflow of creating a Memory Book. The first thing you would probably do when starting a project is to upload the images. You can upload as many as you need and even group them into different folders that can be named in a useful way (Usually I upload all the pictures and print a Proof Book for the customer to review). Then you select the Product you want to create from a pull-down menu, in this example it will be Memory Books, the very first option at the top. In the next steps you choose the cover type, color and size. There is variety of sizes available ranging from small 3.5x3.5in. up to 12x12in Square, Portrait and Landscape. My favorite for weddings is 12x8 as it renders a very well balanced format and the photos look terrific. Wall Calendar You can choose from several templates or create your own design. The background image for instance, may be one of the images uploaded by you or you can select one from stock. I like to use a rich pattern image and then change its opacity to around 20%. Monochrome or sepia backgrounds are very interesting too and make the main images stand out. You can select the font style, size and color too. The next step assembles the book automatically and renders a preview that can be browsed and even lets you edit any page. Yes, you can resize, crop and rotate the photos as required before sending the project to print. The price of the project is always visible at the lower right corner so there will be no surprises at checkout time. Needless to say, Kathy and George were delighted about the books and they ordered a couple of Day Planners to show the images of their honeymoon in Europe.  Now it’s your turn: go to PhotoFusionStore.com, register and create several projects, there won’t be any charges until you place an order so have some fun! For best results I use the browser Firefox, from Mozilla. Thank you for reading and I hope you enjoy using PhotoFusion as much as I do. If you wish to receive our newsletters by email, click the button below. You may cancel your subscription anytime. Become a fan of ImagePro.biz Follow us on Tweeter Read reviews and more

Caldera's SnapRIP+

Caldera SnapRIP+ Lahcen Hello! This is Lahcen bringing you news about a fantastic printing software for photo professionals who look for a productive raster printing solution for their Epson, Canon and HP wide format printers. I’m talking about SnapRIP+ by Caldera. It packs the same power and features as Caldera’s RIP solutions for printing wide format jobs with eye catching colors and contrast. Many of you may be wondering what RIP software does to improve your printing jobs. RIP stands for Raster Image Processor, which is the way of converting your images into a format that the printer understands. The RIP software executes many operations in the process: it converts the RGB images into CMYK, it applies color profiles, scales the image to the desired size and resolution, etc. As a matter of fact, the RIP software replaces your printer’s driver by taking full control of the print engine for a more accurate, high quality output. Caldera's SnapRIP+ SnapRIP is very simple to use so you don’t have to spend time with trial and error (wasting valuable paper and ink!)  before you can produce really astonishing results. SnapRIP includes tools that let you create your image from different files and view it in High Quality Preview before printing. The Compose tool enables you to assemble and layout multiple images from your Image Bar to make a unique document. As you gather all the images to the work area you can move, resize, rotate, align, manage depths and add text as needed. And you don’t have to worry about positioning the files on the final image because SnapRIP packs one of Caldera’s key features: Nest-O-Matic. It automatically positions the files across your roll or sheet for media and ink optimization. This helps you save media because the program takes care of the fine details for you. Sometimes I have to print several copies of an image that is smaller than the media loaded on the printer, so what I do is repeat the image many times across the media. Before installing SnapRIP in my computer I was tired of having to RIP the file many times and then positioning it properly on the layout, watching the gap between the images and so on. SnapRIP includes a sophisticated automatic feature to do that job efficiently called Step & Repeat, with it you RIP the file just once and the program does the rest saving a lot of time. SnapRIP+'s main interface But there is something else about ripping files with SnapRIP and it is that you can RIP a second file while you RIP and print another job at the same time. That’s right: while other RIP programs have to follow the RIP-then-print sequence, SnapRIP lets you RIP your second file WHILE still printing the first one thus increasing the productivity of your printer dramatically. Remember the High Quality Preview Display I’ve mentioned earlier? Well, I have to tell you it’s much more sophisticated than a preview, it shows you how the files are going to look on your media while enabling you to zoom in and out, rotate, reverse, expand to full page, set 100% size, resize, move and recenter. And the best part is that there is no need for RIPing the file at every change. Believe me, there are so many features included in SnapRIP that make this product unique. It includes one Wide Format Printer driver and is upgradable to the next  productive printing solution VisualRIP+, with a Postscript/PDF engine for producing posters, kakemonos, advertisements, POS, etc. Contact me for more information about SnapRIP or visit us for a demo, I’m sure you’ll love it. Thank you for reading! If you wish to receive our newsletters by email, click the button below. You may cancel your subscription anytime. Become a fan of ImagePro.biz Follow us on Tweeter Read reviews and more

Mitsubishi Express Lab MT1U

Mitsubishi Express Lab Frederic Hello friends, it’s Frederic again bringing news about the Mitsubishi Express Lab MT1U, a fantastic solution that can help your business enter the highly profitable Photo Lab market. This system offers a wide variety of options and you’ll be surprised to know how easy it is to install and operate. To begin with, the MT1U is very compact and won’t take much real estate from you so you can have it installed in your business and also take it to different events due to its portability. It really took us few minutes to setup the MT1U at the office. It consists of two modules: the Console with a 10" touch screen display and the Dye Sublimation Printer, a Mitsubishi CP-9550DW-U. Installing is really amazing because everything is Plug-and-Play, once we connected the power cords and the data cable between the console and the printer the rest was just a matter of loading the paper and the ribbon. I had my camera with me so I plugged its SD card to the MT1U Console and uploaded a couple of images. In less than 5 minutes I could print a new calendar for my desk with a great picture of my kids in it! Mitsubishi Express Lab The touch screen shows all the options in a very friendly graphic interface and here’s where you realize how versatile the MT1U is. You can choose from Compositions, Photo IDs, Calendars, Collages, Frames and Greetings, Mosaic Posters and more.  You can even change the language of the whole display with one touch! This is of great value when your customers are visitors from other countries. The MT1U offers several tools for image enhancement too, just to mention a few: One-touch image adjustment to correct brightness and contrast, Red-Eye removal, Crop, Zoom, Rotation, Sepia and B/W. The Photo ID engine is very powerful and allows you to compose an ID photo from an existing image. Thanks to the different layouts available for each country and Biometric Masks to position the picture correctly, you’ll be able to create professional Photo IDs in minutes. The MT1U accepts most of the digital media formats in use today: Compact flash type I, II and DMA, MicroDrive, SD (incl. miniSD, microSD and HC types), Mitsubishi CP-9550DW-U MMC (incl. RS-MMC), MemoryStick (incl. PRO, Pro Duo and MS Micro), xD card (type m and h), CD/DVD and USB flash drive.  The CD/DVD drive is actually a burner so writing backup disks from memory cards is another interesting option available. The printer on this lab is a CP9550DW-U based on Dye Sublimation Thermal Transfer with a resolution of 346dpi and includes two modes – Fine and Super Fine. It can print a 4x6" in as little as 15 seconds! Due to the fact that it employs media rolls, paper jams are things of the past. It can print different sizes depending on the media installed 4x6"s on the CK954R rolls, 5x7" on CK955R, 6x8" and 6x9" on CK956R. The system includes tools to help you control its operation. Price Management allows you to have 3 different price ranges. There’s also an optional Ticket Printer that lets you charge exactly what was printed, Statistics and more. Contact me for more details or come to our show room for a demo of this fantastic new product from Mitsubishi. Thank you very much for reading!

Adding value to your images Adriana Martinez Building a business is tough, maintaining and keeping old and new clients coming back is even tougher; but having imagination and creativity with your products will not only impress your customers, but you will earn respect and recognition for your originality and hard work. From my experiences in life, and here at ImagePro, I have learned that presentation is critical in selling your images. Trust me; there is a big difference between trying to sell a photograph in a plain white envelope, and putting the same image into a nice framed layout. Crayon You want to add value to your client’s photos, and increase profit margin, so why not present your prints in nice looking TAP mounts, frames, or albums. There is a mount for any occasion. For instance, TAP’s Crayon for school events, or MyClass with space on the back for autographs from friends. They also make budget mounts, certificate holders, proofing, customized folders, photo galleries, top flight, deluxe preview, wallet packaging… You name it, TAP does it! I am a mother of two young children, and I am a fanatic when it comes to taking pictures of them. I take my babies to photo studios for any occasion to catch the special moments in their lives. I remember one occasion when we had a family portrait that I was not convinced on purchasing. While I was deciding, the photographer showed me the print in a nice wooden frame, giving a completely different look to the photo. Even though I knew it was the same exact photo, at that instant, I was sold. A frame for a picture is like make-up for a woman, or ornaments and lights on a Christmas tree - they give it life. Premira TAP also makes affordable, gorgeous looking albums. The Premira album, with optional windowed cover, includes the Slip-Lock™ page system allows you to mount your photographs outside the album and insert the pages in any order. The Bella and Allure albums are also provided in multiple styles, and perfect for any event. Our most common TAP mounts double as our most economical - the PF-16’s, the PF-20’s, the Buckeyes, and the Whitehouse designs. TAP also makes mounts for seasonal events, such as the Santa or Holiday mount, so be sure to check in for upcoming holidays! I have many clients that are event photographers using a Sony SnapLab printer, moving from place to place as a mobile studio. I have helped them increase their revenue greatly using these inexpensive mounts. For example, a case of PF-16’s in 4x6 will get you 500 mount frames for about $120. As an easy baseline or upsell, imagine the opportunities to increase profit margin. A .30c mount and a .49c photo can easily turn your operation into a more attractive and lucrative business. Buckeye I had a client who was printing for his customers without any packaging; they would just leave the store with them in a bag or their hands. I shared with him a story on how I used to purchase yearly school photos for my children, until my daughter brought home her $80 package of photos, ruined by scuffs and scratches that could have been prevented by better packaging. He now buys cases of TAP mounts monthly, not only to increase value by presentation, but to also protect his clients’ investments. It has always my pleasure to help and serve you guys. I hope that with this article, I have helped you realize how important adding presentation and protection to your prints, especially at the affordability TAP provides. This has been Adriana from Image Pro, thanks for reading! Become a fan of ImagePro.biz Follow us on Tweeter Read reviews and more