Increase your business revenue

Frederic

Hello friends and welcome to our newsletter. A few months ago, I was talking with an old friend of mine and he mentioned his worries about not finding a way of increasing his business’ profits in this slow economy.  He owns a cute souvenir and candy shop in the downtown area that is visited by both tourists and locals alike and close to many foreign consulates and government offices.

I suggested him to include a photo-kiosk to take advantage of the location and all the features offered by the new technologies available. I remember that when I mentioned the word photography he looked at me in disbelief because he thought my proposal would require installing a huge laboratory and getting rid of the chocolates, caps and mugs from the inventory.

Mitsubishi Express Lab

Then I explained to him how small these kiosks are nowadays and that he could have one on top of a counter without altering the rest of his shop. The model I recommended him was the Mitsubishi DPS Express Lab which is a truly affordable entry into the highly profitable digital photo printing market. Together with the CP-9550 DW-U printer there is enough flexibility to print in different sizes: 4 x 6", 5 x 7", 6 x 8", 6 x 9" depending on the media installed.

This incredible mini-lab includes some of the most useful features that translate in extra value to the customers. For instance, anybody can connect a memory card to view the images on the touch-screen, select the ones to print, automatically remove red eyes and more. These self-serve features allow my friend to take care of the rest of the sales as he and his wife are the only ones working at the counter without additional employees. And it is so easy to transport that they sometimes take it with them to different events, like School Soccer games, weddings, etc.

Mitsubishi Click 5000

In my friend's case, he took the ID Photo capabilities of the kiosk to new levels: with so many people applying for tourist visas and passports at the surrounding offices he pretty soon found new customers lining up to have their ID pictures taken. The Express Lab’s software has an option to create an ID Photo  too  that automatically prints to the specifications of many ID and passport regulations. 

 There are other valuable options available to the customer that can make their trip to the Express Lab more fun: Calendars, Collage, Multi-print and Mosaic. They can even create a CD or DVD backup disk with the contents of their camera memory cards in minutes thanks to the systems CD/DVD drive. And if you like the idea of having a photo lab in your business and would like to go one notch up, the DPS Click 5000 from Mitsubishi Photo Imaging is the next step in advanced digital printing. The system is a fully integrated, digital photofinishing system that provides immediate profit potential to any retail storefront or on-site event printing.

Mitsubishi Kiosk 7000

Or still a bit further, the self service DPS Kiosk 7000 incorporates a wide range of versatile performance features including multiple printer hookups, Bluetooth® wireless technology compatibility; several print size options, index printing, and can accept prepaid photo cards.  The DPS 7000 also offers additional high margin revenue opportunities by offering a variety of photo gifts including greeting cards, 'customer assembled' Photo Albums, Calendars, Photo Box Organizers and more. With these additional Photo Gift products, your photo business can really take off and grow. 

I could keep on writing about these systems’ features and benefits but why don’t you better give us a call or, better still, come to our showroom any time and I will have the pleasure of showing you what I am talking about.

Thank you very much for reading!

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EPSON Signature Worthy Papers

Frederic

Hello friends and welcome to our newsletter. This week I'm bringing important information about Epson Signature Worthy Papers and I hope it will help you choose the right paper for your next Fine Art project. These cotton-based photographic papers are the finest in the market and deserve serious consideration when searching for the right media.

The line's Signature Worthy, carries more meaning than just a brand name. When a professional photographer signs a print he is doing far more than writing his name at the bottom of the frame. With the signature the artist is declaring that the print was produced using the best available technology and that the printer, ink and media employed matched perfectly to create a piece of art that, in turn, becomes a tangible Value.

Don't miss these great artists sharing their experiences with you!


• Lois Greenfield:

Hot Press Bright

• David Lynch:

Hot Press Natural


• Matthew J. Smith:

Cold Press Bright


• Vincent Versace:

Cold Press Natural

When dealing with fine art we have to keep in mind that the print is what actually sells, shows the image, lasts decades and gets put on the wall. That's why the choice of paper becomes so important. Epson's Signature Worthy papers use cotton as their supporting base which confers that incredible texture that is recognized by the world's greatest artists. They come in five different types: Hot Press Bright, Hot Press Natural, Cold Press Bright, Cold Press Natural and Velvet Fine Art.

Hot Press Bright paper produces fantastic results both in B&W and Color. Photographers claim that for the first time they can have real blacks plus the whole range of grays. The colors are rich with smooth tonal transitions. The combination of texture and image creates prints with a unique “feel", depth and richness.

Hot Press Natural paper has the same characteristics of the Bright type with an off-white tone that makes it feel more organic and ideal for skin tones. Both papers are thick and feel different than other media when they are held, in fact most photographers agree that many customers are sold once the actually feel the print in their hands and realize the real value they are getting.

Cold Press Bright paper transmits a new energy to the prints with excellent variations of skin tones too. They help connect the viewer to the image in an almost magic way. Together with the Cold Press Natural they convert a print into a collectible piece of art. Images come alive showing textures, colors and shades that stand out.

Velvet Fine Art papers bring an almost tactile presence to the prints. Their inherent lack of surface reflection makes them the ideal choice for images that look like paintings and a new dimension of photography printing is available. Photos that actually look like xerography are possible with this great media.
The Signature Worthy Papers by Epson come in a wide variety of sizes and formats ranging from the classic 8.5"x11" Sheets all the way to 60" wide Rolls. Give us a call or visit our show room and we will be glad to give you more specific advice about these products.

Thank you very much for reading!

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Increase Your Event-Shooting Profits

Dodge

Hello again! Today I would like to talk about a new approach to events photography and how to stand out from nowadays’ competition. We all know how fast technology advances and how hard it is to keep up with it. Our cameras and lenses have improved over the years and we have enough megapixels in our sensors to take care of almost every job and this is particularly true when dealing with events shooting where capturing the moment is more important that being able to produce a huge poster for a shopping center campaign.

HiTi P510Si Wireless
Photo Printer

So here we are, in the middle of a soccer game for first graders, equipped with our cameras, lenses, flash, batteries and the rest of the rig. The whole event will probably last two hours and we have to capture as many good shots as possible and, most important of all: engage the proud parents to purchase the photos before they head back home!

Of course there are many ways to operate under these circumstances. One way would be to shoot in location, print back at the office and then take the proofs to the school some other day for the parents to choose the ones they like. This obviously involves a lot of time and effort before the customer eventually commits to purchasing your work. We can also shoot then download the images to a Laptop connected to the photo printer and have the photos printed during the event. Not bad, but there’s still a better, faster way of doing it: using a wireless photo transmitter and a wireless printer.

Today more and more professional photographers benefit from the use of HiTi P510Si wireless enabled printer together with HiTi’s WFT510 transmitter. This combination really speeds up the process in a way that we could only dream a couple of years ago. You can be shooting in the middle of the game and simply by pressing a button, your selected images get transferred almost instantly over to the printer. The P510Si outputs a 6x4 print every 12 seconds and employs rolls of up to 330 pictures for uninterrupted, jams-free production. Besides the 6x4 rolls, the P510Si also accepts 5x7 and 6x9 in convenient Paper and Ribbon packages.

TAP Fantasy Folder 5x7

An assistant can then place the prints in TAP’s Event Folders making the presentation much more professional as you increase the value added to your work and, at the same time, offer an almost irresistible product to the parents. A very nice option is the TAP Fantasy 7x5 Event Folder with room for two images or the classic TAP Marathon Ebony. Your customers will be able to buy the prints while being still under the emotion of the moment, not several days later. That alone can make a huge difference in sales.

Just think of all the new possibilities you could be exploiting with a HiTi P510Si and the WFT510 transmitter. Range is incredible too: over 300ft (100mts) which means freedom for you and your camera.
For your next event, may it be a school game or a wedding, consider going wireless. The results will speak for themselves.

Thank you very much for reading.

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